5|5|5 Initiative

“Make no little plans. They have no magic to stir men’s blood and probably themselves will not be realized. Make big plans; aim high in hope and work, remembering that a noble, logical diagram once recorded will never die, but long after we are gone will be a living thing, asserting itself with ever-growing insistency.”

― Daniel Burnham

Executive Summary

We’re a group of people who like to set big goals for ourselves; and surpass them. The 5|5|5 Initiative is our driving focus; a simple but ambitious target of delivering 5,000 units in 5 different markets over the next 5 years.

Focus Cities

The 555 Initiative will stay focused on markets that have experienced tremendous growth in rent, population, and commercial development in recent years. These markets include Houston, Dallas, San Antonio, Raleigh, Orlando and Jacksonville. Each market meets major growth demographic trends that RSK looks for, and provides unique local nuances and challenges that allow the opportunity to create value through our development process.

Doing Well by Doing Good

By focusing our efforts toward providing housing for the “missing middle” we’re able to provide our investors with outsized returns while also helping alleviate a nationwide housing crisis for middle-class America. We’re able to remain cost effective by controlling every part of the construction process as well as designing higher density developments with shared open space and focusing our developments near major community amenities.